In this article:
Wine product names have discreet parts: Appellation, Fantasy name, and other legally recognized terms like ‘Estate’, ‘Reserve’, ‘Meritage’, and Dosage indications for sparkling wine (e.g. Brut, Extra Brut). Rosé, or its equivalent (determined by the label) will always show up in the product name.
Red and White will appear in the product name if they appear on the label or if it is needed to distinguish from products with identical product names that are different styles.
When an appellation is dominated by one style it is not mentioned on the label, whereas less common styles are noted (e.g. Chateauneuf du Pape is assumed red since it accounts for a vast majority of production, therefore ‘Rouge’ is not added. If white, then ‘Châteauneuf-du-Pape Blanc’ would be the product name.
Style is also added for Blends and when the only other information on the label is the appellation and the appellation allows for multiple styles (e.g. Douro Red instead of just Douro).
When a product name includes a possessive followed by a grape variety, the grape variety should follow the possessive. Particularly for New World wines, this is an exception to the rule; however, the grape is a part of the product name and is grammatically correct.
An example of this is ‘Robert’s Shiraz The Formula Adelaide Plains’; it should be listed as so, rather than ‘Shiraz Robert’s The Formula Adelaide Plains’.
Old World Wines
Appellation + Grape (if on label) + Fantasy Name + Reserve (if on label) + Style (if applicable)
New World Wines
Grape (if on front label) + Vineyard for Fantasy name + Estate (if on label) + Reserve + Style, like Rosé (only when applicable) + Appellation
Most users on SevenFifty browse groups of products by grape variety. This determines the placement of the ‘Appellation’ in the product name. Since appellation often infers the raw materials in the Old World, it leads the product name. The appellation is situated at the end of New World wines since it serves more as a geographical indication and the grape variety leads the product name. Protected Geographical Indications (PGIs), as ‘Appellations’, are only added to Old World and New World wines if they appear on the front label.
Additionally, if front label information appears in both English and the producer’s language it will be added in English. This applies to Fantasy names, style, and even appellation.
Brand Name Leading Product Name: Exceptions
A brand name may appear at the beginning of a product name when the brand figures much more prominently than the Producer Name on the front label (but not always). These brands are often trademarked or include the name ‘Series’.
This exception is rare. This is particularly useful for keeping together the different varietal bottlings made under the same brand name.