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Producer names generally appear on SevenFifty as they appear on the product’s front label. This may vary from how the producer name appears on other marketing material, such as their website.
Additional information may be added if required to disambiguate between two identical or similar producer names. This name is shared by all distributors.
In limited cases, a ‘brand name’ may appear as the producer when the actual producer name doesn't appear on the front label. The producer name is then added to the 'parent producer' so that searching for either producer name will surface the desired results.
Winemaker names are not considered Producer Names unless that name figures in the brand or domain name.