SevenFifty is an online platform that displays up-to-date product information to verified members of the alcohol trade across the United States, enabling a marketplace for the buying and selling of wholesale alcohol. Product information is standardized across the platform to ensure cross-market product searches work properly. SevenFifty devised standards for each data field, including Producer Name, Product Name, Producer and Product Descriptions, Images, and Raw Materials. Similarly, there are standards for what types of Tech Sheets and Shelf Talkers are accepted (only from the producer or sole US importer).
The purpose of this manual is to define these standards and to share how SevenFifty transforms information sent by distributors and suppliers into what appears on the site. All products on SevenFifty are subject to SevenFifty’s naming schema.
The rationalization of these standards takes into consideration how search works and how SevenFifty displays information on pages like ‘Browse’.