In this article:
SevenFifty is a data platform in which a product’s metadata, such as descriptions (‘About the Product’ and ‘About the Producer’) and images, are shared by all distributors. This allows SevenFifty to maintain current and consistent information like labels and descriptions. This is only possible when producer and product names are the same across the site. A structured product format also allows users to browse large groups of products by keeping similar ones together through the alphabetization of product names in Browse.